"We are dreamers who help transform businesses through the power of design & partnerships."

1995-98

THE BEGINNING

A design lab in the backyard

Incubis began as an independent creative venture with a vision to transform the aesthetics and quality of manufactured products and make them more user friendly. Amit established the design studio in the backyard of his home. The consultancy was subsequently merged with Rohit’s master planning & architectural practice. Paldas, also from NID and Rahat a mechanical engineer were a part of the founding team.

Some of our initial clients included Singer, a leading home appliance company of that time, FlexoFoam which produced seating systems for the Indian Railways and Bharti Telecom (which later became Airtel) for whom we designed a range of telephones.

1995-98

FROM PRODUCTS TO SPACES

Initiating enduring client relations

As our client base evolved they encouraged us to leverage our ability to decode customer insights across a wider canvas. Many of these clients were moving from products to services and soon we were working with them on the design of multimedia solutions and retail experiences as well.

Early successes for companies such as Siemens Telecom, Bridgestone, Hero Honda (now Hero Motocorp), Mahindra Tractors and Daewoo set the foundation for our multidisciplinary trajectory.

Many of our initial clients continue to work with us.

1999

BARISTA

Becoming design partners for startups

Our long collaboration with the visionary entrepreneur, Amit Judge began with our work for Barista and Arcus in 1999.

Barista, a unique experience designed around authentic, handcrafted, Italian coffee transformed the Indian retail hospitality sector. After the successful launch of the first cafe in Vasant Vihar, New Delhi, the brand expanded rapidly to over 130 stores nationwide within four years and established a presence in Sri Lanka and the UAE – All these stores were conceptualized by Incubis.

The impact of Barista got us known as the ‘go-to’ design partners for startups keen to achieve rapid scale.

1999-2000

BUILDING A FIRM FOUNDATION

And expanding our circle of trust

During this period, the studio operated out of two spaces in New Delhi, one in Sarita Vihar and the other in Kalkaji. Moving into the new millennium, the practice, now with a team strength of approximately 15, consolidated at an expanded studio at Kalkaji and we incorporated as a private limited company.

Our new name, Incubis was conceived to reflect our core purpose – to incubate and nurture ideas and take them to the next level. Yashpal Paritosh Gulati, joined as a co-founder, bringing with him over three decades of engineering, design, projects and management expertise with experience in conceiving and operating large, complex projects in the manufacturing and power generation sectors.

2000

GROZ

Design-led growth for industry

Incubis initiated a pivotal engagement with Groz, a leading industrial tools manufacturer to enhance their operational efficiency at multiple production facilities.

After a year of closely mentoring their management and helping streamline process and quality outcomes, Incubis was tasked with preparing the feasibility study, master plan and architectural design for a green-field, integrated export-oriented industrial facility near Gurgaon.

Today Groz is a respected global enterprise with more than 2000 employees, top notch innovative technologies producing the best tools and hardware in the country.

2002

GINGER

Redefining hospitality for the masses

Team Incubis was selected by the Indian Hotels Company of the Tata Group to lead the architecture and engineering of their new chain of ‘smart’ hotels which were designed to be the world’s most affordable. This was a culmination of a competition that was organised between leading international firms. Our concept was picked for its simplicity, elegance, cost-effectiveness, robust scalability and adaptability to variety of situations.

We were mentored by one of the world’s leading management thinkers, Prof. C.K. Prahalad to ensure guest-experience and business goals remained in complete harmony. The first prototype, designed by Incubis was launched in Bangalore and we have adapted the concept at over 45 sites nationwide since then.

2003

OKHLA ESTATE III

A bigger sandpit to shape our ideas

As the team grew to over 30 we moved to an expanded facility in a repurposed factory situated in the heart of Delhi’s vibrant start-up ecosystem.

Here, we had room to grow and space for an in-house materials library, model making and venues for organising interactive brainstorming sessions with our diverse clients

Apart from a few years at Okhla Phase I in-between, we continued to lease the same studio space within the leafy environs of Okhla phase III.

2008

EMAAR METROPOLITAN JAIPUR

Making luxury accessible

Emaar, a leading international real estate developer entered the Indian market in 2005 and started working with Incubis on the design of their own workspaces and customer experience centres with a view to set new benchmarks for luxury. We were appointed as the lead consultants to launch their first hotel and mall development in India. Every aspect of the project…the architectural façades, skylights, interiors and landscape were all designed by Incubis.

The hotel was positioned as Jaipur’s first contemporary business property and was initially operated by the ITC Group under the Fortune Park Select brand.

2010

GMR DIAL – T3

Creating icons

One of our most visible and celebrated projects, we were appointed by the airport developers to infuse an Indian soul into the new international airport for India’s capital.

The spectacular100m long mudra installation and the levitating Suryanamaskar sculpture were inspired by the metaphor of a traditional Indian welcome – a contemporary expression of India’s centuries old culture. These were supported by a system of vibrant environmental graphics designed with our partners, Landor, as well as art and sculpture created in association with some of India’s leading creative personalities.

The mudra installation is one of the most photographed and shared art installations in the country and continues to be featured extensively in the international media.

2013

HOCKEY STADIUM MOHALI

Attention to detail at every scale

We designed one of India’s finest hockey stadiums for the Government of Punjab. This international standard blue-turf facility has been built on an 11.8 acre site with a seating capacity of 13600.

The most distinctive feature of the stadium is the sweeping cantilever of the aluminum-clad aerofoil canopy. This has been planned on the western edge to provide adequate shade for over 2000 spectators in hot summer sun.

This project is represents Incubis’ ability to address complex design challenges at any scale without losing sight of the smallest detail.

2014

CANDOR TECH SPACE

A campus for the world

We have been a key architectural partner in the creation of one of the most sought-after Information Technology Special Economic Zones in the National Capital Region of India. Leading multinationals including Altran, Genpact, Aon, Cognizant and Guardian Life Insurance have workspaces here.

Incubis designed a cluster of 4 new towers on a landscaped campus of 25 Acres and also worked on the brownfield completion of 2 additional towers. Our services included detailed architectural design coordinated with MEP services and structural engineering. This project has been rated LEED Gold for its energy efficiency.

2015

HEALTHCARE

Committed to ‘wellness for everyone’

Throughout our evolution, we have been seekers of design opportunities which can deliver exponential impact. Healthcare has always been an underserved sector in India and over the years we have been fortunate to have worked on several projects that have helped increase access to hospitals, clinics and new products powered by med-tech.

Our work on large-format hospitals and scalable clinics for Dr. Trehan’s Medanta and the CK Birla Group, affordable eye surgery centres for Eye-Q, hospitals and community-clinics for the Delhi Government and frugal product development for GE Healthcare underscore our deep commitment to this sector.

2018

NEW FRONTIERS

An unwavering eye on the future

Incubis moved with its team of over 50 architects, designers, engineers and management professionals to a new space at Emaar Palm Square in Gurgaon, a suburb of New Delhi. This is an office tower where we designed all the public spaces and interiors. We continue to retain our open, collaborative and cross-linked culture with extensive use of natural and sustainable materials in our studios.

While we stay close to our roots, the ultimate vision is to leverage our capability to seek new opportunities, globally.

Innovation in partnership with startups in Silicon Valley, New York, Hong Kong and, of course, India continue to form a large part of our work, keeping us agile and in-sync with the latest technologies and new business models.